Advantages of Using a B2B E-commerce Platform

Innovation
JSP Consulting
January 14, 2021

There are many advantages to using a B2B ecommerce platform, and they are vital to business success. Here’s a few reasons why using a B2B ecommerce platform is the direction to take:

1. Reaching new customers.

A B2B ecommerce site with public-facing catalog pages is a powerful way to reach new B2B customers. By going online, you can utilize digital marketing strategies to increase your reach.

Your future buyers not only prefer to shop online but will demand it. B2B buyers are getting so used to making purchases online, they’re starting to expect it. Buying online is efficient and it makes repeat purchases much easier.

2. Better management of suppliers and customers.

The concept of B2B ecommerce offers better management of both the suppliers and customers. Going digital means you can utilize a business management software. This will show you data about how your customers shop.

You’ll be able to use this information to create better, more personalized shopping experiences for your customers. Essentially, the whole initiative is a win-win for both parties.

3. Sell more to existing customers.

Not only will you reach new customers, ecommerce also allows you to easily implement an automated cross-sell and up-sell recommendation program. This goes hand-in-hand with offering shoppers a personalized experience. You’ll be able to help them find products they’re looking for, without them having to ask — much like an in-person sales associate would do.

4. Better data analytics.

B2B ecommerce provides the perfect platform for an organization to launch a comprehensive analytics campaign. With analytics, B2Bs can make better business decisions.

This feature is available in every B2B ecommerce platform that provides in-depth analysis of sales effectiveness. You can generate various types of reports to understand how your business is progressing.

Analytics will help you to identify what’s working and what’s not for your business. You can find out what the customer is looking for on your site and accordingly take steps to boost site engagement. All in all, this feature will play a key role in the success of your organization.

Source: www.bigcommerce.com

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