7 B2B Growth Trends You Need to Know in 2021 (and Beyond)

Innovation
JSP Consulting
December 15, 2020

Growth is not only a sign of a company’s success in business, it’s also the key to its long-term survival.

In order to be competitive and stay relevant, a company needs to grow.

Because if you’re not growing, you are giving away the lion’s share of the market to your (more ambitious) competition and your customers are likely to choose their services or products instead.

So, it’s no surprise that growth remains the top strategic priority for CEOs of medium and large-sized companies in 2020-2021, according to Gartner’s 2020 CEO and Senior Executive Survey.

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